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Research papers

Consumer panels

This paper describes how switching data obtained from consumer panels can be used to understand differences in market dynamics across markets and the implication of this on brand strategy. It also attempts to identify the reason that leads to the...

Catalogue: Seminar 1998: Adding Transparency To Brand Management
Author: Arup Bose
June 15, 1998
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Citation

Bose, A. (1998a, June 15). Consumer panels. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumer-panels